La Fur AG

La Fur’s goal is to reach women who love fur across international borders and offer them a whole new experience in purchasing fashion. The company counts on sophisticated buyers who know a good fur product when they see one. La Fur will use modern marketing strategies to reach these customers, no matter where in the world they are.

Fashion is a mature industry which is currently being driven by two strong trends: disruption coming from digital-first thinking, and strong demand for luxury brands. Therefore, to ensure long-term success, luxury fashion brands must accept this massive shift from brick-and-mortar to e-commerce.

This shift into digital presents an excellent opportunity for new market entrants, such as La Fur, to compete globally while reducing initial costs. By focusing on consumer behavior - and consumers are increasingly gravitating toward digital channels and staying there - there’s plenty of room for growth for a small company such as La Fur.

In fashion, high potential for online success comes from an exceptional branding strategy executed well. Having the right products and exposing them to the right people using just the right channels is how La Fur seeks to position itself in the minds of fashion lovers.